Poland Spring | From the Heart of Maine

A recent national survey highlighted that while most Americans drink bottled water, 43% of them admitted that they didn’t know the difference between spring and purified water. The survey also found a surprising lack of engagement around knowing the source and ingredients in their bottled water. The new campaign centers around the Maine sources of Poland Spring 100% Natural Spring Water to help better educate bottled water drinkers in the Northeast. The creative launched on the First Day of Spring.

The "Spring Water From the Heart of Maine" campaign will have unique spots that highlight different aspects behind Poland Spring 100% Natural Spring Water, from being filtered through 10,000 year old glacial aquifers to its naturally occurring minerals that contribute to its unique crisp, refreshing taste. The campaign gives the springs a voice to tell their story on what it means to be 100% Natural Spring Water and reinforces what sets Poland Spring apart from other bottled waters.

OGILVY USA
Executive Creative Director: Vicki Azarian
Group Creative Director: Debra Fried
Art Direction: Walter Soares
Copywriting: Amandine Fabian