OPENING CREDITSTV GLOBO
I led the creative art direction and design for the visual identity of No Rancho Fundo, a TV Globo telenovela. From the logo design and promo teaser to the opening credits and multi-platform marketing activations, I crafted a cohesive visual universe that captured the story’s vibrant tone, regional essence, and emotional depth. This work was developed in close partnership with an incredible team of illustrators, animators, and fellow creatives from the telenovela’s core team — a true collaborative effort that brought the project to life across every touchpoint.
No Rancho Fundo
PROMO TEASER
ABOUT THE TELENOVELA
No Rancho Fundo is a vibrant romantic comedy that follows the journey of the humble Leonel Limoeiro family from the Cariri backlands, whose lives take a dramatic turn after the unexpected discovery of a rare Paraíba tourmaline. At the heart of the story is Quinota, a young woman navigating the clash between rural traditions and city temptations, and her mother, Zefa Leonel, a fierce and charismatic matriarch who brings both humor and heart to the narrative.
Set against the stunning backdrop of Brazil’s Northeast, the telenovela blends regional culture, music, and colorful characters in a tale that celebrates family, love, resilience, and transformation. With striking visuals, engaging performances, and a tone that mixes lightheartedness with emotional depth, No Rancho Fundo captures the essence of modern Brazilian storytelling with roots in tradition and eyes on the future.
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Author: Mario Teixeira
Artistic Direction: Allan Fiterman
Direction: Pedro Brenelli, Bernardo Sá, Carla Bohler, Larissa Fernandes, Rodrigo Bitti
Screenplay: Marcos Lazarini, Dino Cantelli, Angélica Lopes, Renata Sofia
Cast: Andréa Beltrão, Alexandre Nero, Larissa Bocchino, Tulio Starling, José Loreto, Luisa Arraes, Mariana Lima, Debora Bloch, Du Moscovis, Valdinéia Soriano, and much more
OPENING CREDITS
Brand & Communication Director: Manuel Falcão
Creative Direction: Ricardo Moyano
Senior Creative Manager: Victor Seabra
Creative Manager: Christiano Calvet
Creative & Art Direction: Victor Seabra, Walter Soares, Raphaela Torres
Illustrations: Perron Ramos
Marketing & Operations Director: Mariana Novaes
Senior Account Manager: Suzana Prista
Account Executives: Fabienne Verbicaro, Pilar Lima
Production Manager: Ricardo Leo
Production Coordinator: Gabriela Bonn
Executive Production: Fernanda Deway
Animation Studio: Birdo Studio | Paulo Muppet, Luciana Eguti
Music: No Rancho Fundo (Ary Barroso / Lamartine Babo)
Music Production: Ricardo Leão (TV Globo Production)
Performers: Elba Ramalho, Natascha Falcão
PROMO TEASER
Promo Direction: Chico Leão
Copywriting & Script: Allan Seixas
Creative & Art Direction: Walter Soares
Animation & Motion: Victor José Amaral Mendes, Ju Barão
Lead Designer: Leonardo Gill
Editing: Amanda Fernandes, Pedro Mendes
Sound: Helena Ribeiro
Production: Sebastian Meirelles, Tainara Ferreira
Post Production: Barbara Meirelles, Thiago Cachoeira
Head of Production: Mariá Bottini
Head of Creative: Camilla Cararo
Cast & Voice-over: Andréa Beltrão
KEY VISUAL & POSTERS
Creative & Art Direction: Victor Seabra, Walter Soares, Raphaela Torres
Photographer: Rudy Hühold
Account Executives: Fabienne Verbicaro, Pilar Lima
Executive Production: Fernanda Deway