Amnesty International | Freedom Voices

We empowered people with freedom of speech to spread the message of those who don't. We gathered speeches made by famous activists like Edward Snowden, Malala Yousafzai, and Ai Wei Wei and put them in a custom soundboard inside Dubsmash. Simply select a speech, dub it and share it on social media. 

Results:

$ 0 spent

+180 countries reached

+1 million of Dubsmash interactions

+21 million of media impressions

+500 thousand of new social media followers

Awards:

The Webby Awards 2017

Webby for Good

Webby Winner and People’s Voice – Social: Native Advertising

People’s Voice – Social: Experimental & Innovation

Cannes Festival 2016

Shortlist – Promo and Activation: Digital & Social

Clio Awards 2016

Shortlist – Social Media: Public Service