The High Cost of Living in Leblon — WALTER SOARES

In Leblon, even sisal fiber is worth gold. — In Leblon, even sisal fiber is worth gold.

In Leblon, even toilet paper is worth gold. — In Leblon, even toilet paper is worth gold.

In Leblon, even old newspaper is worth gold. — In Leblon, even old newspaper is worth gold.

In Leblon, even garbage bag is worth gold. — In Leblon, even garbage bag is worth gold.

Rich Tree. It lives in Leblon. — Rich Tree. It lives in Leblon.

Rich Seat. It lives in Leblon. — Rich Seat. It lives in Leblon.

Rich Lamppost. It lives in Leblon. — Rich Lamppost. It lives in Leblon.

Rich Flowerbed. It lives in Leblon. — Rich Flowerbed. It lives in Leblon.

Rich Traffic Lights. It lives in Leblon. — Rich Traffic Lights. It lives in Leblon.

Rich Bike Rack. It lives in Leblon. — Rich Bike Rack. It lives in Leblon.

The High Cost of Living in Leblon

A major problem that the people of Rio de Janeiro, especially in Leblon, is facing is the high cost of living.

The brief was to alert residents that everything is very expensive. To make people wake up to the situation, we spread a series of posters around the neighborhood, making a reference that all there is expensive as gold.