Motorola | Hello Real People
What if the brand that invented the smartphone encouraged people to put it aside for a while?
This is the bold message of the Motorola new global campaign: Phone Life Balance.
Insight: The average person spends 4 hours a day staring at their phones.
Idea: To launch the Phone Life Balance platform and make people rethink how much time they spend on their smartphones, we created hyperrealistic statues and set up an unprecedented experiment. Are you social or anti-social? Watch the film and find out.
Cannes Festival 2018
Bronze Lion – PR: Use of Events & Stunts
Shortlisted – PR: Brand Voice & Strategic Storytelling
Shortlisted – Outdoor
2019 One Show
Merit – Out of Home / Health & Wellness
Merit – Public Relations
Caples Awards 2018
Bronze – Radical New Strategy
DMA Echo Awards 2018
Shortlisted – Channels: Best Use of Experiential