All those projects were designed for internal purposes only. Do not share any information. Thank you.

All the videos are protected with the same password of this page.

Patient Ambassador Videos | Blenrep – GSK

MOA / MOD | Spevigo – Boehringer Ingelheim

The GPP Experience – Boehringer Ingelheim

Generalized pustular psoriasis (GPP) is a rare, yet potentially life-threatening skin condition that erupts suddenly. When a patient with GPP presents in a dermatologist’s office, it’s always a jarring experience—and one that requires urgent action. The unbranded campaign brings this situation to life through 2 main characters: the patient, represented by a volcano, and the dermatologist. When users interact with the educational content, they start to see GPP.

VIRTUAL BOOTH

Engaging, emotional, and informative, the virtual booth invited HCPs to dive deeper into all aspects of GPP—from the mechanism of disease and its distinctiveness from the more common plaque psoriasis to the unmet need and overwhelming patient burden. The virtual booth housed both unbranded and branded content featuring clinical trials and treatment data. differently. With each module of gained knowledge, the volcano crumbles to reveal a silhouette of the patient behind the disease.

GPP REFLECTION – AR EXPERIENCE